How TopSEOs Has Revolutionized Internet Marketing

Few things can be said to have had as a huge an effect on the Internet marketing industry as the initiation of Top SEOs rankings. The concept of the said rankings is not hard to understand: they are simply research-based rankings (akin to those ‘top college rankings’ we have always had), but this time for Internet marketing service providers. Contrary to what many people imagine at first, these are not just rankings for Search Engine Optimization companies. Rather, they encompass the whole range of Internet marketing service providers, including web designers, pay per click advertising programs, SEO software programs, social media marketing services and so on. 

The effect that Top SEOs rankings have had on the Internet marketing industry can only be termed as revolutionary.

For one, Top SEOs has had the effect of improving client service standards in the Internet marketing industry. As it turns out, the main criteria that Top SEOs applies, in determining whom to give the top rankings, is that of customer satisfaction: as gauged through things like client investment and client investment ROI (Return on Investment). In determining how well or otherwise to rank an Internet marketing firm, they interview the firm’s past clients, with respect to things like how well they felt the firm understood their needs, how it went about meeting those needs, how well updated it kept them in the process and so on. Now in  a bid to have their clients speak well of them, and thus earn them favorable Top SEOs rankings, Internet marketing firms have ended up making every effort to uphold high standards of customer service. The end result is a situation where client service standards in the Internet marketing industry are definitely not what they were before the coming of the rankings.

Secondly, Top SEOs has had the effect of increasing competitiveness in the Internet marketing industry. Before the coming of the rankings, we had no way of knowing which the best Internet marketing firms are, how others are faring, and so on. But even more important is the fact that, in a bid to get better Top SEOs rankings, Internet marketing firms are having to ‘up their games’ considerably, with the buyers of the services being the ultimate beneficiaries in all this.

Thanks to Top SEOs, we have also seen a new level of openness in the previously ‘reclusive’ Internet marketing industry. Through a perusal of Top SEOs rankings, it becomes possible for anyone who is interested to know who the clients of various big-time SEOs are, what the revenues of various SEOs are like, what the client retention rates for various SEOs are like and so on. All this would have been considered ‘confidential’ information before!

With the coming of Top SEOs rankings, buyers of Internet marketing services have a way of objectively comparing service providers side by side. Before the coming of the rankings, the best one would have done, in trying to tell what to expect from various Internet marketing service providers, would be to look at the information they provided on their websites. But such information tended to lack the scientific objectivity we now get from Top SEOs.